Leaders Persevere

May 22, 2024

The Oxford Dictionary defines “persevere” as
“continue in a course of action even in the face of difficulty or with little or no prospect of success.”

According to Google, usage of the word has declined dramatically in the past century, but make no mistake, the ability to persevere through trying circumstances is crucial to success as a leader.

A client was trying to land a contract with a large multinational corporation and having a tough time. The client pushed back against everything, and during meetings would upend the project scope. As you can imagine, this was frustrating to no end. The team was ready to go; they were chomping at the bit. This was the most costly contract negotiation they had encountered and it was wearing everyone thin.

There were two options: walk away or see it through, knowing that in the end they would have a hugely positive impact on the client and effect an entire worldwide industry. The leader did these six things to make it to the finish line:

  1. Encouraged the team to persevere. This feeling was only temporary.
  2. Continually remind the team why they were there, for the success of the project and their client.
  3. Kept the team focused on the positive aspects of the client and project, and the impact it would make on the industry.
  4. Thanked the client for each pushback and made them feel valued.
  5. Reinforced to the client that they are partners and working for their success.
  6. Provided a great example for both sides to follow.

Which of these 6 resonates with you the most and why?
What can you do to help yourself and your team persevere?

Photo by Lucas Clara on Unsplash

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